Case Study

USpeak Inc

Public speaking is terrifying. We designed an AI interface that turns high-stakes anxiety into a safe, guided conversation.

Year:2023

IndustryEdTech / AI

Team:4 Designers, 2 Devs

Live website:uspeak.io

The Problem

Users wanted to get better at speaking, but they didn't trust a cold algorithm to judge their charisma.

Most people would rather face a swarm of bees than give a presentation. USpeak had the technology to help: advanced AI that could analyze pacing, tone, and filler words. But the experience felt robotic. It was intimidating. Users were logging in, seeing a dashboard that looked like a cockpit, and freezing up. The challenge wasn't just technical; it was emotional. We had to take a complex assessment tool and make it feel like a supportive rehearsal partner, not a harsh critic.

Increase in session completion rate

40%

Speeches analyzed in Q1

10k+

Improvement in user retention

Solution

We shifted the interface from "correction" to "coaching," focusing on psychological safety over raw data dumps.

We stripped away the dense analytics from the live view. Instead of bombarding the user with charts while they spoke, we implemented subtle, ambient visual cues. If a user spoke too fast, the UI didn't flash a red warning; it gently pulsed a calming color to suggest a pause. We broke the learning path down into bite-sized, customized goals based on confidence, not just competence. Why this worked: Reduced Cognitive Load: Users could focus on their speech, not deciphering a dashboard. Positive Reinforcement: The ambient cues felt helpful rather than punitive, keeping anxiety levels manageable. Personalization: Custom paths made users feel seen, turning a generic tool into a personal mentor.

Testimonial

We had the tech, but we lacked the soul. Jaspal and the team turned a complicated AI tool into an experience that feels genuinely human. Our users aren't just learning; they're actually enjoying the process.